/* Interactive explanations: one generous visual stage, all copy stays readable. */
.service-example.service-demo { display: block; background: var(--white, #fff); --demo-dark: var(--ink, #07110f); --demo-white: var(--white, #fff); --demo-accent: var(--accent, #22e6bd); --demo-text: #b9c6c1; --demo-line: #42544d; }
.service-demo__header { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, .8fr); align-items: end; gap: 2rem 5rem; margin-bottom: 2.5rem; }
.service-demo__eyebrow { margin-bottom: 1rem; font-size: .9rem; font-weight: 600; }
.service-example.service-demo h2 { max-width: 21ch; font-size: clamp(2.25rem, 4vw, 4.5rem); }
.service-demo__switch { display: inline-flex; flex-wrap: wrap; gap: .5rem; padding: .35rem; border: 1px solid var(--line); }
.service-demo__switch button { min-height: 48px; padding: .65rem 1.2rem; font: inherit; font-size: .9rem; font-weight: 600; color: var(--demo-dark); background: transparent; border: 0; cursor: pointer; transition: color 180ms ease, background 180ms ease; }
.service-demo__switch button:hover { background: rgba(34, 230, 189, .16); }
.service-demo__switch button[aria-pressed="true"] { background: var(--demo-dark); color: var(--demo-white); }
.service-demo__switch button:focus-visible { outline: 2px solid var(--demo-dark); outline-offset: 3px; }
.service-demo__stage { display: grid; grid-template-columns: minmax(0, 1fr); position: relative; overflow: hidden; isolation: isolate; container: service-demo / inline-size; overflow-wrap: anywhere; background: var(--demo-dark); color: var(--demo-white); clip-path: polygon(0 0, calc(100% - 32px) 0, 100% 32px, 100% 100%, 32px 100%, 0 calc(100% - 32px)); }
.service-demo__pane { position: relative; display: grid; align-content: center; min-width: 0; min-height: 430px; padding: clamp(2rem, 4vw, 4rem) clamp(1.25rem, 5vw, 6rem); }
.service-demo__pane * { min-width: 0; }
.service-demo__pane + .service-demo__pane { border-top: 1px solid var(--demo-line); }
.service-demo.is-demo-ready .service-demo__pane { grid-area: 1 / 1; border: 0; opacity: 0; visibility: hidden; transform: translate3d(0, 18px, 0) scale(.98); transition: opacity 300ms ease, transform 350ms cubic-bezier(.2, .8, .2, 1), visibility 350ms; }
.service-demo.is-demo-ready[data-demo-state="before"] [data-demo-view="before"], .service-demo.is-demo-ready[data-demo-state="after"] [data-demo-view="after"] { opacity: 1; visibility: visible; transform: none; }
.service-demo__comparison { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(2rem, 6vw, 6rem); padding-top: 2rem; }
.service-demo__comparison > div { min-width: 0; padding-top: 1.5rem; border-top: 2px solid var(--line); transition: border-color 200ms ease; }
.service-demo__comparison h3 { margin-bottom: .75rem; font-size: 1.1rem; }
.service-demo__comparison p { max-width: 65ch; overflow-wrap: anywhere; color: #3e4945; }
.service-demo[data-demo-state="before"] [data-demo-copy="before"], .service-demo[data-demo-state="after"] [data-demo-copy="after"] { border-color: var(--demo-dark); }
.service-demo__status { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.service-demo__stage svg { width: 24px; height: 24px; flex: 0 0 auto; }
.service-demo__stage strong { font-weight: 550; }
.demo-lines { display: grid; gap: 9px; width: 100%; }
.demo-lines i { display: block; height: 5px; width: 100%; background: currentColor; opacity: .23; }
.demo-lines i:nth-child(2n) { width: 85%; }
.demo-lines i:last-child { width: 65%; }
.demo-browser { overflow: hidden; background: var(--demo-white); color: var(--demo-dark); border: 1px solid #6d8177; box-shadow: 0 30px 60px rgba(0, 0, 0, .3); }
.demo-browser__bar { min-height: 36px; display: flex; gap: 1rem; align-items: center; padding: .6rem 1rem; background: var(--demo-white); border-bottom: 1px solid rgba(7, 17, 15, .15); color: #43594e; font-size: .7rem; }
.demo-browser__dots { display: inline-flex; gap: 4px; flex: 0 0 auto; }
.demo-browser__dots i { width: 5px; height: 5px; border: 1px solid currentColor; border-radius: 50%; }

/* Websites: a crowded wireframe and a clearly identified real design sample. */
.demo-web { width: min(100%, 850px); margin-inline: auto; position: relative; }
.demo-browser--wire { width: 82%; margin: 0 auto; transform: perspective(1000px) rotateY(-5deg) rotateX(2deg); }
.demo-wire-nav { display: flex; flex-wrap: wrap; justify-content: space-between; gap: .6rem; padding: .8rem; border-bottom: 1px solid var(--line); font-size: .7rem; }
.demo-wire-body { display: grid; grid-template-columns: 1fr .45fr; gap: 1.2rem; padding: 1.7rem; color: #52645a; }
.demo-wire-main > strong { display: block; max-width: 20ch; margin-bottom: 1.1rem; font-size: clamp(1.1rem, 2vw, 1.7rem); line-height: 1.15; }
.demo-wire-buttons { display: flex; flex-wrap: wrap; gap: .5rem; margin-top: 1rem; font-size: .6rem; }
.demo-wire-buttons span { padding: .5rem; border: 1px solid currentColor; }
.demo-wire-sidebar { display: grid; gap: 1.5rem; padding-left: 1rem; border-left: 1px solid var(--line); }
.demo-wire-boxes { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.1rem; padding-top: 1rem; border-top: 1px solid var(--line); }
.demo-callout { display: block; position: absolute; right: 0; bottom: 12%; padding: 1rem 1.35rem; background: var(--demo-accent); color: var(--demo-dark); font-size: clamp(.85rem, 1.3vw, 1.2rem); font-weight: 600; transform: rotate(-3deg); box-shadow: 0 15px 25px rgba(0, 0, 0, .25); }
.demo-browser--project { transform: perspective(1400px) rotateY(-4deg) rotateX(2deg); }
.demo-browser--project img { display: block; width: 100%; height: auto; }

/* Search: the relationship between a question and the right offer. */
.demo-search { width: min(100%, 760px); margin-inline: auto; }
.demo-search__query { display: flex; gap: 1rem; align-items: center; padding: 1.15rem 1.5rem; border: 1px solid #536a5f; background: #14211e; color: var(--demo-text); font-size: 1rem; }
.demo-search__query svg { color: var(--demo-accent); }
.demo-search__result { position: relative; margin: 1.6rem 1.5rem 0; }
.demo-domain { display: block; margin-bottom: .7rem; font-size: .74rem; color: var(--demo-text); }
.demo-search__result > strong { display: block; margin-bottom: .8rem; font-size: clamp(1.5rem, 2.5vw, 2.2rem); line-height: 1.18; letter-spacing: -.025em; }
.demo-search__result--vague { opacity: .62; }
.demo-search__result--vague .demo-lines { width: 80%; }
.demo-search__noise { display: grid; grid-template-columns: .5fr 1fr; align-items: start; gap: 1rem 1.5rem; margin: 1.5rem; font-size: .85rem; color: var(--demo-text); }
.demo-search__noise .demo-lines { gap: 6px; }
.demo-search__result--clear { padding: 1.4rem 1.75rem; margin-inline: 0; border-left: 2px solid var(--demo-accent); background: #14211e; box-shadow: 0 15px 50px rgba(0, 0, 0, .22); }
.demo-search__result--clear > strong { color: var(--demo-accent); }
.demo-search__result--clear p { font-size: .95rem; color: var(--demo-text); }
.demo-search__links { display: flex; flex-wrap: wrap; gap: .6rem 1.5rem; margin-top: 1.25rem; color: var(--demo-white); font-size: .95rem; }
.demo-search__links span { padding-bottom: .25rem; border-bottom: 1px solid #536a5f; }
.demo-search__path { display: flex; gap: .75rem; align-items: center; margin-top: 1.75rem; padding-top: 1.1rem; border-top: 1px solid var(--demo-line); font-size: .78rem; color: var(--demo-text); }
.demo-search__path svg { color: var(--demo-accent); width: 18px; }

/* AI visibility: information gains context rather than a fabricated ranking. */
.demo-knowledge { width: min(100%, 800px); margin-inline: auto; position: relative; }
.demo-question { width: fit-content; max-width: 90%; padding: 1rem 1.3rem; margin: 0 0 2rem auto; border: 1px solid #62796d; background: #14211e; font-size: clamp(.9rem, 1.4vw, 1.1rem); }
.demo-document { position: relative; min-width: 0; padding: 1.3rem; border: 1px solid #5d7368; background: #14211e; box-shadow: 0 15px 25px rgba(0, 0, 0, .2); }
.demo-document > svg { width: 28px; height: 28px; color: var(--demo-text); }
.demo-document strong { display: block; margin: 1rem 0 1.25rem; font-size: .83rem; }
.demo-knowledge__documents { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2.5rem; padding: 1.5rem .5rem 2rem; }
.demo-knowledge__documents .demo-document:nth-child(1) { transform: rotate(-9deg) translateY(15px); }
.demo-knowledge__documents .demo-document:nth-child(2) { transform: rotate(7deg) translateY(-5px); }
.demo-knowledge__documents .demo-document:nth-child(3) { transform: rotate(-5deg) translateY(18px); }
.service-demo__stage .demo-knowledge__connections { position: absolute; inset: 12% 0 0; width: 100%; height: 80%; stroke: #62796d; stroke-width: 1; stroke-dasharray: 5 9; }
.demo-answer { display: grid; grid-template-columns: 42px 1fr; gap: 1.4rem; padding: 1.75rem 2rem; background: var(--demo-white); color: var(--demo-dark); transform: perspective(1200px) rotateY(-3deg); box-shadow: 0 25px 50px rgba(0, 0, 0, .3); }
.demo-answer__mark { display: grid; place-items: center; width: 42px; height: 42px; background: var(--demo-accent); }
.demo-answer strong { display: block; font-size: clamp(1.35rem, 2.2vw, 2rem); line-height: 1.15; letter-spacing: -.03em; }
.demo-answer p { margin: 1rem 0; font-size: .95rem; }
.demo-answer .demo-lines { color: #527367; }
.demo-answer__sources { display: flex; flex-wrap: wrap; gap: .7rem 1.25rem; margin-top: 1.5rem; padding-top: 1rem; border-top: 1px solid var(--line); font-size: .7rem; }
.demo-answer__sources > span { display: flex; align-items: center; gap: .35rem; }
.demo-answer__sources svg { width: 17px; height: 17px; }

/* Paid search: readable cause and effect, without invented performance numbers. */
.demo-campaign { display: grid; grid-template-columns: .8fr 35px 1fr 35px 1fr; align-items: center; gap: 1rem; width: 100%; max-width: 1100px; margin-inline: auto; }
.demo-campaign__label { display: block; margin-bottom: 1.25rem; font-size: .8rem; color: var(--demo-text); }
.demo-campaign__audience { align-self: stretch; display: flex; flex-direction: column; justify-content: center; }
.demo-campaign__people { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1.25rem .75rem; }
.demo-campaign__people i { display: block; position: relative; margin-top: 13px; width: 100%; height: 26px; max-width: 24px; background: #51675c; border-radius: 50% 50% 0 0; opacity: .45; }
.demo-campaign__people i::before { content: ''; position: absolute; left: 50%; top: -13px; width: 10px; height: 10px; border-radius: 50%; background: inherit; transform: translateX(-50%); }
.demo-campaign--scattered .demo-campaign__people i:nth-child(3n) { transform: translateY(-9px); }
.demo-campaign__people .is-match { background: var(--demo-accent); opacity: 1; }
.demo-campaign__connector { color: #657b70; }
.demo-campaign--focused .demo-campaign__connector { color: var(--demo-accent); }
.demo-ad { display: grid; gap: 1rem; padding: 1.4rem; background: #14211e; border: 1px solid #536a5f; }
.demo-ad > span:first-child { color: var(--demo-text); font-size: .66rem; }
.demo-ad strong { font-size: clamp(1.25rem, 1.7vw, 1.75rem); line-height: 1.15; letter-spacing: -.02em; }
.demo-ad__action { width: fit-content; padding-bottom: .35rem; font-size: .8rem; border-bottom: 1px solid currentColor; }
.demo-campaign--focused .demo-ad__action { color: var(--demo-accent); }
.demo-mini-page { overflow: hidden; background: var(--demo-white); color: var(--demo-dark); box-shadow: 0 20px 40px rgba(0, 0, 0, .2); transform: perspective(900px) rotateY(-7deg); }
.demo-mini-page .demo-browser__bar { padding-inline: .7rem; gap: .5rem; font-size: .55rem; }
.demo-mini-page__content { display: grid; gap: 1rem; padding: 1.4rem; }
.demo-mini-page__content > strong { font-size: 1.2rem; line-height: 1.1; letter-spacing: -.025em; }
.demo-mini-page__tiles { display: grid; grid-template-columns: 1fr 1fr; gap: .5rem; }
.demo-mini-page__tiles i { height: 20px; border: 1px solid var(--line); }
.demo-mini-page__target { display: grid; width: 40px; height: 40px; place-items: center; background: var(--demo-accent); }
.demo-mini-page__cta { padding: .55rem .6rem; text-align: center; background: var(--demo-dark); color: var(--demo-white); font-size: .65rem; }

/* Content: loose documents become an understandable publication workflow. */
.demo-publishing { width: min(100%, 960px); margin-inline: auto; }
.demo-publishing__documents { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.8rem; margin-block: 1.5rem 3rem; }
.demo-publishing__documents .demo-document:nth-child(1) { transform: rotate(-8deg) translateY(15px); }
.demo-publishing__documents .demo-document:nth-child(2) { transform: rotate(5deg) translateY(-5px); }
.demo-publishing__documents .demo-document:nth-child(3) { transform: rotate(-4deg) translateY(30px); }
.demo-publishing__documents .demo-document:nth-child(4) { transform: rotate(8deg); }
.demo-plan__heading { display: flex; align-items: center; gap: .8rem; margin-bottom: 2rem; }
.demo-plan__heading > svg { color: var(--demo-accent); }
.demo-plan__heading strong { font-size: clamp(1.1rem, 2vw, 1.65rem); letter-spacing: -.02em; }
.demo-plan { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
.demo-plan__column > span { display: block; padding: 0 0 .8rem; margin-bottom: 1rem; border-bottom: 1px solid var(--demo-line); font-size: .85rem; color: var(--demo-text); }
.demo-plan__item { display: grid; gap: 1rem; padding: 1.5rem 1.3rem; background: #14211e; border: 1px solid var(--demo-line); }
.demo-plan__item strong { font-size: 1rem; line-height: 1.25; }
.demo-plan__item > span:not(.demo-lines), .demo-plan__item small { font-size: .73rem; color: var(--demo-text); }
.demo-plan__item--ready { background: var(--demo-accent); color: var(--demo-dark); border-color: var(--demo-accent); transform: translateY(-7px); }
.demo-plan__item--ready > span:not(.demo-lines), .demo-plan__item--ready small { color: var(--demo-dark); }
.demo-plan__item small { display: flex; align-items: center; gap: .4rem; }
.demo-plan__item small svg { width: 17px; height: 17px; }

@media (max-width: 1000px) {
  .service-demo__header { gap: 2rem; grid-template-columns: 1.2fr 1fr; }
  .service-demo__pane { padding-inline: 2rem; }
  .demo-campaign { grid-template-columns: .7fr 20px 1fr 20px 1fr; gap: .7rem; }
  .demo-ad, .demo-mini-page__content { padding: 1rem; }
  .demo-campaign__people { gap: 1.4rem .5rem; }
  .demo-campaign__people i { height: 21px; }
}
@media (max-width: 720px) {
  .service-demo__header, .service-demo__comparison { grid-template-columns: minmax(0, 1fr); }
  .service-example.service-demo h2 { max-width: 24ch; }
  .service-demo__pane { min-height: 390px; padding: 2rem 1.35rem; }
  .service-demo__stage { clip-path: polygon(0 0, calc(100% - 20px) 0, 100% 20px, 100% 100%, 20px 100%, 0 calc(100% - 20px)); }
  .demo-browser--wire { width: 95%; }
  .demo-wire-body { padding: 1rem; gap: .8rem; }
  .demo-wire-nav { gap: .5rem; font-size: .75rem; }
  .demo-wire-nav span:nth-child(n+3) { display: none; }
  .demo-wire-sidebar { padding-left: .5rem; }
  .demo-wire-buttons { font-size: .75rem; }
  .demo-callout { bottom: -1rem; right: -.5rem; padding: .75rem 1rem; }
  .demo-browser--project { transform: none; }
  .demo-browser__bar { font-size: .75rem; }
  .demo-search__query { gap: .7rem; padding: 1rem; font-size: .84rem; }
  .demo-search__result { margin-inline: .5rem; }
  .demo-search__result--clear { margin-inline: 0; padding: 1.2rem; }
  .demo-search__result--clear p { font-size: .8rem; }
  .demo-search__links { gap: .6rem 1rem; font-size: .85rem; }
  .demo-search__path { gap: .5rem; font-size: .75rem; }
  .demo-question { padding: .8rem; font-size: .8rem; }
  .demo-knowledge__documents { gap: .8rem; }
  .demo-document { padding: .8rem .6rem; }
  .demo-document strong { font-size: .75rem; overflow-wrap: anywhere; }
  .demo-document > svg { width: 22px; height: 22px; }
  .demo-answer { grid-template-columns: 28px 1fr; padding: 1.2rem; gap: .7rem; transform: none; }
  .demo-answer__mark { width: 28px; height: 28px; }
  .demo-answer__mark > svg { width: 18px; height: 18px; }
  .demo-answer p { font-size: .8rem; }
  .demo-answer__sources { gap: .7rem; font-size: .75rem; }
  .demo-campaign { grid-template-columns: 1fr 20px 1.2fr; gap: .8rem; }
  .demo-campaign__audience { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1.2fr; gap: 1rem; align-items: center; margin-bottom: .4rem; }
  .demo-campaign__audience + .demo-campaign__connector { display: none; }
  .demo-campaign__people { grid-template-columns: repeat(5, 1fr); gap: .75rem; }
  .demo-campaign__people i { margin-top: 8px; height: 12px; max-width: 16px; }
  .demo-campaign__people i::before { top: -8px; width: 6px; height: 6px; }
  .demo-campaign__label { font-size: .75rem; margin-bottom: .7rem; }
  .demo-campaign__audience .demo-campaign__label { margin: 0; }
  .demo-ad, .demo-mini-page__content { padding: .85rem; }
  .demo-ad { gap: .75rem; }
  .demo-ad strong { font-size: 1.1rem; }
  .demo-ad > span:first-child, .demo-ad__action { font-size: .75rem; }
  .demo-mini-page .demo-browser__bar > span:last-child { display: none; }
  .demo-mini-page__content > strong { font-size: .95rem; }
  .demo-mini-page__cta { font-size: .75rem; }
  .demo-publishing__documents { grid-template-columns: repeat(2, 1fr); gap: 1rem 1.5rem; margin: .5rem 1rem 2rem; }
  .demo-publishing__documents .demo-document { padding: 1rem; }
  .demo-publishing__documents .demo-document strong { font-size: .8rem; }
  .demo-publishing__documents .demo-document:nth-child(3) { transform: rotate(-4deg); }
  .demo-plan { grid-template-columns: 1fr; gap: 1rem; }
  .demo-plan__column { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1fr); gap: .75rem; align-items: start; }
  .demo-plan__column > span { font-size: .75rem; padding-top: .75rem; }
  .demo-plan__item { gap: .5rem; padding: .8rem; }
  .demo-plan__item strong { font-size: .8rem; }
  .demo-plan__item > span:not(.demo-lines), .demo-plan__item small { font-size: .75rem; }
  .demo-plan__item .demo-lines { display: none; }
  .demo-plan__item--ready { transform: none; }
  .demo-plan__heading { margin-bottom: 1.25rem; }
}
/* Relative to the actual text size: large-type visitors receive a vertical
   explanation rather than a clipped miniature of the desktop composition. */
@container service-demo (max-width: 20em) {
  .service-demo__pane { padding-inline: 1rem; }
  .demo-campaign { grid-template-columns: minmax(0, 1fr); }
  .demo-campaign__audience { grid-template-columns: minmax(0, 1fr); }
  .demo-campaign__people { max-width: 230px; margin-block: .5rem; }
  .demo-campaign__connector { display: grid; place-items: center; margin-block: .35rem; }
  .demo-campaign__connector svg { transform: rotate(90deg); }
  .demo-campaign__audience + .demo-campaign__connector { display: grid; }
  .demo-mini-page { transform: none; }
  .demo-plan__column { grid-template-columns: minmax(0, 1fr); }
  .demo-plan__column > span { margin: 0; padding-bottom: .5rem; }
  .demo-answer { display: block; }
  .demo-answer__mark { margin-bottom: .7rem; }
  .demo-answer__sources > span { flex-wrap: wrap; }
  .demo-knowledge__documents { grid-template-columns: minmax(0, 1fr); gap: 1rem; }
  .demo-knowledge__documents .demo-document { transform: none; }
  .demo-publishing__documents { grid-template-columns: minmax(0, 1fr); margin-inline: .5rem; }
  .demo-publishing__documents .demo-document { transform: none; }
  .demo-search__query { padding-inline: .7rem; }
  .demo-search__result--clear { padding-inline: .8rem; }
  .demo-search__path { flex-wrap: wrap; }
  .demo-wire-body { grid-template-columns: minmax(0, 1fr); }
  .demo-wire-sidebar { display: none; }
  .demo-callout { position: relative; width: fit-content; margin-top: 1rem; transform: none; }
  .demo-browser__bar { flex-wrap: wrap; }
}
@media (prefers-reduced-motion: reduce) {
  .service-demo *, .service-demo *::before, .service-demo *::after { transition: none !important; animation: none !important; }
}
@media print {
  .service-demo__switch { display: none !important; }
  .service-demo.is-demo-ready .service-demo__pane { grid-area: auto; opacity: 1; visibility: visible; transform: none; }
  .service-demo__stage { clip-path: none; }
}